GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for your, and more. If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usu