What Is A Brand?
A brand is the way a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes.
In simple words, brand is a loyalty of company towards their customers.
Elements of Brand
The fundamental elements of a brand include the company culture, name and tagline, identity, website, and brand Marketing.
Company culture is collective purpose and inspiration that drives your brand. The strongest company culture is founded on a brand’s core values, those principles that define how your brand engages with the world. A company culture represents from its dedication & hardwork of their employees. No any brand can develop culture without team work.
Brand personality is the unique spectrum of thoughts, emotions, and behavioral patterns that are intrinsic to a brand. A brand’s personality is the reason it is identifiable to its loyal customers and the basis for the highly personal relationships they form with it
Name & Tagline
A brand’s name and tagline are its most immediate face to the world. A lot goes into the creation of a brand’s name and tagline. In depth market research, brainstorming, refinement, testing—the process is designed to ensure that these monikers are not only meaningful but ownable as well. The complicated nature of creating names and taglines is testament to their importance. A strong name conveys a brand’s unique value propositions, differentiating it from the competition and leaving a strong impression on those who experience it.
Your brand’s identity is more than just its logo. Identity is the visual encapsulation of the deep truths revealed about your brand in strategy and positioning. An effective identity will embody all of the defining characteristics of your brand, including its personality, promise, and purpose. An aesthetic symbol full of meaning that has the power to communicate your brand’s essence in a visual instant to all who experience it.
Your website is the most complete and centralized manifestation of your brand. A good website brings your brand to life with compelling content and engaging design. These days, websites are no longer confined to a desktop experience. They travel with us, on our mobile devices, to every corner of the world. Websites remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.
Brand marketing enables to reach the target audience through social media advertising. It is more convenient then newspaper & television high cost advertising. Online advertise filters & reach to the correct interested audience. Nowadays advertising is very cost controlled. It also helps to collect right amount of data.